Comparison between LinkedIn Premium and Sales Navigator
If you’re a novice in exploring LinkedIn or an experienced sales professional the comparison between Sales Navigator and LinkedIn Premium will give you deep insights about the important features of all the plans so you would know which subscription would suit your need about lead generation and you can make the best decision accordingly.
Most of the sales people will tell you to go for LinkedIn Sales Navigator without any other option. This is because it was originally formed to find qualified leads for your business with great filtering options putting people in lists, helping in reaching out to them personally and so on. But, this does not mean we should always go for LinkedIn Sales Navigator and not Premium when it comes to sales. We will now make a comparsion between the two and you can choose what you need for your lead gen.
Just your mere LinkedIn account won’t be of much help. With the basic account you won’t be able to search the relevant people properly and the invites are also limited. The basic account is only for you to keep if you just want limited connections and want to be discovered on LinkedIn. It doesn’t solve any other purpose. If you want to do ore on LinkedIn then you will have to upgrade your subscription.
LinkedIn Premium: Best Features For Lead Generation
LinkedIn Premium further has two plans: LinkedIn Premium Careers and LinkedIn Premium Business. LinkedIn Premium Careers helps you to get a job. LinkedIn Premium Business helps you to get good connections and helps you advance your business. We will focus on LinkedIn Premium Business.
1) InMail Credits – Monthly
You get 15 paid InMail credits monthly. Everyone can receive and inmail message but only people with LinkedIn Premium, Recruiter and Sales Navigator plans can send inmail messages. Every time you receive a reply, you will earn that InMail credit back.
If you are a Premium user you will get 800 free InMails that can be sent only to members whose profiles are set to “open”. If we wish to be able to receive an InMail from any member on LinkedIn, we need to set our profile accordingly. In mails are a smart move, if you want to get in touch with members who are easily accessible.
2) “Who Viewed Your Profile”
If you have subscribed to the LinkedIn Premium plan, you will be able to see “Who viewed your profile”. You will be able to see, who checked out your profile. You might have appeared in their ‘people you might know’ or they might be looking with someone with your job title. It is good to know people who have showed interest in you. You can reciprocate the interest and it will help in growing your connections.
3) Company insights
If you have the Premium plan you can check any company insights like knowing their company count, employee growth lead generation etc. This will help you in your business by learning about the progress of other companies.
4) Unlimited Search
With the Premium plan you will not be restricted to only 10 searches a month like in the basic set up. This indeed is a useful option if you are trying to build and grow your connections and business.
5) LinkedIn Learning
This is something very useful if you want to improve your skill-set. It offers free video courses by industry experts. LinkedIn suggests you courses based on your set preferences.
LinkedIn Sales Navigator: Best Features For Lead Generation
LinkedIn Sales Navigator has more lead-generation-oriented features than LinkedIn Premium as it’s purpose of creation was lead generation.
The comparison has been done in this article so people get well-versed with both LinkedIn Premium and LinkedIn Sales Navigator and choose accordingly. Sales Navigator is more expensive than Premium so you must know and utilize all or most of the features. If you’re already using Premium you can upgrade to Sales Navigator and use both the benefits simultaneously.
1) Advanced Filtering
The main benefit of Sales Navigator is its 29 Lead Filters and 15 Account Filters, out of which 27 total are Sales Navigator only. So, if you’re searching for very specific leads Sales Navigator is perfect for you.
2) Saved Search
With the filters you can save different saved searches as per you need and use them accordingly for different purposes. In this you will also notice, new results, when it was created and last viewed.
3) Lead Lists and Account Lists
It is more or less same to Saved searches. Here you can keep different leads in one place under one name.
4) Monthly InMail Credit
It’s same as in LinkedIn Premium. Here 50 paid InMail credits are offered which can add to 150 in 3 months. You also get 800 free InMail credits which can be used to send messages to people with open profiles.
5) View Similar
The View Similar option is for accounts only. You may click on the three dots next to the company name in the Sales Navigator search results. Choose View Similar. Sales Navigator will list other companies whose attributes match as close as possible the ones of the original one.
6) Leave Notes
In Sales Navigator you may leave notes next to the leads, which may help you remember more in detail about them.
7) Set Sales Preferences
Sales Navigator helps you set your preferences and just like google will suggest more of what you want to see on your feed. It will automatically create a list called Recommended Leads with 100 potential leads. It will also refresh every week. week.
A smart link is a powerful upgrade on regular, everyday links. There are several different kinds of smart links out there, but they’re essentially all URLs that you can share, track, and customize according to your needs. You can link to pdf, word, image file etc and download as CSV, zip file and so on. Only Sales Navigator Advance and Advance Plus support Smart Links.
The main advantage of the smart link is the option of tracking link clicks, the amount of time the recipient spent viewing the content, the date and the time that the recipient accessed the content, etc. This is amazing way for sales and marketing teams to collect important insights into people that are showing interest in their product.
With information about both LinkedIn Premium and LinkedIn Sales Navigator you may now choose the one that suits you best.